HOME SERVICES LEAD INTELLIGENCE

Someone searched for your service this morning.
Do you know who it was?

Homeowners in your area search for HVAC, roofing, plumbing, and electrical services every day. Most of them hire whoever calls first. SignalForge tells you who searched — and delivers their contact info before they pick up the phone.

SIGNAL — "ac repair near me" · Atlanta GA · 4 min agoSIGNAL — "roof replacement estimate" · Dallas TX · 11 min agoSIGNAL — "plumber emergency" · Phoenix AZ · 19 min agoSIGNAL — "hvac not working" · Nashville TN · 27 min agoSIGNAL — "storm damage roof repair" · Denver CO · 35 min agoSIGNAL — "ac repair near me" · Atlanta GA · 4 min agoSIGNAL — "roof replacement estimate" · Dallas TX · 11 min agoSIGNAL — "plumber emergency" · Phoenix AZ · 19 min agoSIGNAL — "hvac not working" · Nashville TN · 27 min agoSIGNAL — "storm damage roof repair" · Denver CO · 35 min ago
THE PROBLEM

The leads are there. You just can't see them.

97%

Of homeowners who search for a home service never fill out a form or click an ad. They call whoever reaches out first.

<1hr

The window between a homeowner searching and hiring someone. Miss that window and the job is gone.

5x

More likely a lead converts when you reach them within 5 minutes versus waiting an hour. Speed wins the job.

THE BUYING WINDOW

A homeowner's decision happens fast.
Here's what that looks like in real time.

Unlike commercial projects that take weeks to decide, homeowners move quickly. The contractor who reaches them first — while they’re still deciding — almost always wins the job.

8:14AM — SEARCH HAPPENS

Homeowner searches "AC not working"

Their unit stopped working overnight. They search on their phone before work. They're ready to book someone today — they just don't know who yet.

8:15AM — 9:00AM

They check a few options while commuting

They're not deep researching. They glance at whoever shows up on Google. They might visit one or two websites. They haven't called anyone yet.

9:00AM — 10:00AM

They start calling during their first break

They call the first two or three results they remember. Whoever picks up and sounds professional gets the booking. The decision is made in this window.

AFTER 10:00AM — WINDOW CLOSES

Job booked. Competitor wins.

By mid-morning the decision is done. They found someone, got a quote, and booked the appointment. Without SignalForge you never knew this lead existed.

WHO THIS IS FOR

Built for home service businesses
where speed wins the job.

SignalForge works for any residential trade where the homeowner decides fast and the first contractor to reach them has the advantage.

HVAC

AC repair, furnace replacement, system install

Homeowners don’t wait when their heat or AC fails. They search and call the same morning.

ROOFING

Storm damage, re-roof, leak repair

After a storm, homeowners search immediately. The roofer who calls first owns storm season.

PLUMBING

Emergency repairs, water heaters, drain service

Plumbing emergencies are urgent. Homeowners book within the hour. First call wins.

ELECTRICAL

Panel upgrades, repairs, EV charger install

Electrical work feels urgent and risky to homeowners. They call the first professional they find.

HOW SIGNALFORGE WORKS

Plain English. No technical setup on your end.

We handle the research, the keyword strategy, and the setup. Your team handles the calls. That’s the complete division of labor.

01

We load the keywords homeowners search in your territory

We research the exact terms homeowners in your service area use when they need your service. Emergency searches, research searches, comparison searches — all mapped and loaded before we go live.

02

SignalForge captures who searches those terms

Through verified data partnerships, SignalForge identifies homeowners searching your target keywords with a timestamp. You don’t need to win the ad auction. You just need to know who searched.

03

We install a single line of code on your website

When a homeowner visits your site, SignalForge identifies them — name, email, phone, address, and more — even if they never fill out a form. Every visitor becomes a known contact.

04

Your team calls while the homeowner is still deciding

Contact details land in your hands within the hour. Your team reaches out the same morning — while the homeowner is still comparing options and before anyone else has called.

THE COMPETITIVE EDGE

While your competitors wait for the phone to ring,
you already know who's about to call.

A single line of code installed on your website turns every anonymous visit into an identified contact. When a homeowner lands on your site — whether they found you through Google, an ad, or a referral — SignalForge identifies them before they leave.

This isn’t a form. This isn’t a chatbot waiting to be clicked. The visitor doesn’t do anything. You simply know who was there — and your team calls before anyone else does.

Full nameEmail addressPhone numberHome addressSearch term+ More
PROOF IT WORKS

150 named contacts. 30 days. One market. Zero ad spend.

In a single niche market using 14 targeted keywords, SignalForge identified over 150 named contacts in 30 days — people actively researching in that territory who hadn’t contacted anyone yet.

Home service searches happen at even higher volume. The same mechanism that surfaces commercial buyers surfaces homeowners — faster, at greater volume, in a tighter geographic window.

SIMPLE PRICING

One tier. One price. No surprises.

See your market data free first. If it makes sense, we set everything up and you’re live within 90 minutes.

SIGNAL

Identify

$797

per month  ·  no contract  ·  cancel anytime

You receive the contacts. Your team makes the calls. First one in wins the job.

FREE MARKET REPORT  ·  NO CREDIT CARD  ·  LIVE IN 90 MIN

FAIR QUESTIONS

The questions worth asking before you decide.

Ads capture people who click. The majority who search and keep scrolling are invisible to you — and to your competitors. SignalForge captures the search event whether anyone clicks or not. Your ads and SignalForge see completely different people. They work alongside each other, not instead of each other.
Under an hour in most cases. A homeowner searching at 8am can have your team calling before 9am — while they’re still deciding and before they’ve booked anyone. In home services, that head start is the entire competitive advantage.
The website identification layer works best with existing traffic — more visitors means more contacts surfaced. That’s exactly why we lead with search intent capture first. It identifies homeowners at the keyword level before they visit anyone’s website.
A lead list gives you names that might be interested someday. SignalForge gives you homeowners with a timestamp of when they searched a specific term in your territory — verified through multiple data layers. The difference is live intent versus stale data.
SEE YOUR TERRITORY

Someone in your territory is searching right now.
Are you the one they find?

Run your free LeakReport. See the exact searches happening in your area, who’s capturing them, and how much revenue is walking to your competitors — before you spend a dollar.

FREE  ·  NO CREDIT CARD  ·  RESULTS IN MINUTES

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